LAND CRUISER “70” Catalog

The Land Cruiser stands as Toyota's definitive off-road vehicle, with the “70” series representing its purest form. Through refined reliability, durability, and all-terrain capability, it has conquered unpaved roads and desert conditions, supporting lives and protecting communities in more than 170 countries.

After a 20-year absence, the “70” returns to the Japanese market, embodying a return to its roots — the ability to go anywhere and return alive. This project distinguishes itself from trending SUVs by reconstructing and reinforcing the authentic essence that only the Land Cruiser can deliver.

To showcase the unique capabilities of the “70,” we focused on its powerful forward drive: across dirt paths, over rocky mountains, through deserts, and along waterways. As the “70” takes on nature's challenges, its dynamic movement tells the story of a champion’s return.