Santa Helena La Punta Reserva
Illustrating the Story Behind Quality and Taste
The Asahi Group is a global leader developing diverse brands across alcoholic beverages, soft drinks, and food products. In the wine sector, they lead Japan’s Chilean wine market.
In 2016, Santa Helena La Punta Reserva was developed to meet growing demand for premium Chilean wines. “La Punta,” meaning “peak” in Spanish, reflects this wine's pursuit of excellence in cultivation, vinification, and taste. The packaging needed to express this commitment to quality.
We built our design by carefully unveiling the wine's distinctive characteristics—from its unique cultivation method of growing vines alongside herbs, to the natural vibrancy of its fruit notes. The combination of vivid colors with delicate herb illustrations expressively captures the wine’s essence, helping establish a market for premium Chilean wines in Japan.
Package
Credit
- Creative Direction
- Art Direction
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- Akiyo Kamimura
- Design
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- Akiyo Kamimura
- Produce
