kettal

This rebranding project was for kettal, a Spanish furniture manufacturer with roots dating back to the 1960s. The company faced a challenge: its visual identity didn’t align with the quality and distinctive character of its product design.

We transformed the rigid uppercase “KETTAL” to lowercase “kettal,” designing it with a more mature, human-like shape that aims for a natural presence—like furniture resting on the ground.

By meticulously crafting guidelines for all visual elements—from typography and layout to color systems, drawings, and photo direction—across both physical print media and digital platforms like social media and video, we built an innovative and clear brand world.