Japan Pavilion at Expo 2025 Osaka, Kansai

To transcend cultural and language barriers and deliver the Japan Pavilion’s theme as experience, we created a visual system that evolves like living organisms. Our life-like patterns expand beyond logos and graphics to become part of the exhibitions themselves. Rather than static shapes, the process of transformation etches itself into visitors’ memories, creating visual experiences that seamlessly connect impressions of the Japan Pavilion.

Our website prioritizes concrete, approachable expressions to communicate the JUNKAN of life. We developed interactive content that invites contemplation rather than imposing information — including “Monthly Japan Pavilion,” which explored different aspects of circulation each month for a year, and “Complete Guide,” which examined the pavilion’s world from multiple perspectives.

We designed content throughout the Japan Pavilion — floating typography layouts and subtle graphics that blend with architecture and space. Beyond visual elements, we created spatial “feeling experiences” that invite visitors to listen to the pavilion’s whispers. By appealing to visitors’ physical senses, we aimed to expand the Japan Pavilion experience from multiple dimensions.

We directed and produced video content including eight connected digital displays at the main entrance, exhibition explanation videos for each area, and promotional movies. To avoid disrupting the exhibition experience, we precisely designed “clear, unassuming videos” that eliminate unnecessary production elements.