ISETAN MASTERPIECE 2015 autumn＆winter

For Isetan, one of Japan’s most distinguished heritage department stores with its flagship in Tokyo’s Shinjuku, we created ISETAN MASTERPIECE — a website and catalog presenting exceptional items selected through the store’s uniquely discerning eye, cultivated over many years, worthy of being celebrated across generations.

The project aimed to capture the perspectives and passion of buyers who carry forward Isetan's spirit as a fashion authority, while creating a distinctly original presentation.

For the website, we photographed each item—from apparel and shoes to furniture, accessories, jewelry, and food—from 72 slightly different angles. We incorporated a unique viewing feature that allows users to rotate these photographs 360 degrees, creating an experience similar to holding and admiring the product in person.