HERMÈS New Store Opening Azabudai Hills

We developed the main visual identity for the Hermès Azabudai Hills store, which opened in a verdant neighborhood designed as a plaza connecting people.

For station takeovers and column advertisements, paper printed with horse and tree illustrations was cut into arch, bridge, and door shapes, layered four deep, photographed, and then enlarged for use. When approaching the actual advertisements, you can see the distinctive texture of the paper, ink particles, and the character of the cut paper edges. The campaign spans various media, including videos featuring animated horses

For the advertisement displayed in the underground plaza of Kamiyacho Station on the Hibiya Line, we wrapped the main visual around the entire space, creating an environment where visitors could ‘experience’ the fresh spring energy brought by the new Hermès.