Peninsula Time

Revealing the Raw Beauty of Japan’s Peninsulas

Hanto no Jikan (Peninsula Time) is an exhibition promoting the 23 peninsular regions of Japan. Peninsulas by definition are nearly surrounded by water, and therefore possess an enviable environment with beaches, villages, and mountains all in one area. At the same time, peninsulas are characterized by a rich multiculturalism, having served as the gateway to Japan throughout history. Hanto no Jikan takes a candid look at peninsular areas, with the main focus on photographs depicting the scenery, people, and produce of the peninsulas. The exhibition presented an opportunity to reexamine the definition, value, and future of peninsulas.

Client :

Land, Infrastructure and Transportation Ministry

Year :

2011 - 2014

Industry :

Tourism

Visual Identity

Symbol / Logo

The logo is an organic line in the shape of a peninsula. The wavy, flexible line is combined with Hanto no Jikan (Peninsula Time), Hanto to Hito (Peninsula and People), and Hanto to Shoku (Peninsula and Food) to further elaborate upon the concept of “peninsula.” The malleable logo has the potential to develop along with the expanding possibilities of the project.

2013

Based on the theme of “Peninsula and People,” Hanto no Jikan 2013 interviewed and photographed the inhabitants of peninsulas across Japan, all the way from Hokkaido in the north to Kyushu in the south. Each of the inhabitants – ranging from fishermen with wrinkles as deep as the history they hold to children coexisting nonchalantly with the nature around them—plays a leading role in the exhibition.

2014

With “Peninsula and Food” as its theme, Hanto no Jikan 2014 presented the diversity of Japanese food culture. Wherever you visit in Japan, food is always the most popular topic of conversation, since humans naturally have a strong curiosity about food. In peninsula kitchens, you can experience the deep roots of Japanese seasoning and food culture.