Fujikyu Group Visual Identity
Carrying a Founding Spirit Forward
Fujikyu Group is built on a founding spirit: to open Mt. Fuji to the world. With transportation and tourism at its core, the group extends across retail services, real estate, civil engineering and construction, and information technology.
We developed a new logo and tagline so that every operating company would be recognized, clearly, as part of the group. Built into a brand identification system, the two act as a banner—strengthening each business on its own terms while letting all of them build on one another under the Fujikyu Group name.
The new symbol draws Mt. Fuji, the Fuji Five Lakes spread below it, and the mountain’s reflection shifting on the water. The name Fuji Five Lakes was coined by the company’s founder, who first shaped the region into a destination worth traveling to. That history gives the mark its meaning: a company that meets new challenges with original thinking.
Visual Identity
Graphics
Exhibition / Space
As part of the renovation of the Fuji Kyuko head office in Fujiyoshida City, Yamanashi Prefecture, we also planned and designed the museum space on the first floor. Under the concept “Fujikyu Time Travel,” we produced a timeline, exhibition panels, videos, and other materials.
Credit
- Creative Direction
- Art Direction（VI）
- Art Direction（Space）
- Design
- Copywriting
- Motion Direction
- Sound Direction
- Motion Design
- CGI
- Photography
- Produce
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