Fontworks Brand Site
Freedom with Letters, More and More
Fontworks Inc. is a font production company that develops and sells Japanese typefaces and fonts, including the Tsukushi and Rodin font families.
As Fontworks approached its 25th anniversary in 2018, a commemorative project was launched between Fontworks and us. After extensive discussions about what would be most meaningful for this milestone, we determined the priority should be establishing a vision for Fontworks’ future direction. Following several workshops with company employees, we developed the tagline “Freedom with Letters, More and More.”
To promote this tagline, we created a brand website and brand movie. The content carefully articulates Fontworks’ vision embodied in “Freedom with Letters, More and More” while also inspiring creativity in viewers.
Web / App
We were responsible for creating a brand site that places particular importance on Fontworks’ tagline “Creating new culture through characters.” The 16 different phrases that unfold based on this tagline not only reflect Fontworks’ sentiments but also associate the facts (products, services, etc.) that support them. These phrases are also aimed at closing the distance with users.
Movie
We were responsible for creating a short video to communicate the tagline “Creating new culture through characters” to users in a more free, more creative manner. In addition to the normal narration version, we also created a version that includes song-like vocals. Doing so, we enabled the client to use the version that best fit a given situation.
Credit
- Creative Direction
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- Yutaka Sekiguchi
- Art Direction
- Copywriting
- Planning
- Web Design
- Web Direction
- Technical Direction
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- Tetsuji Hirohashi *
- Web Development
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- Shinji Kobayashi *
- Naoto Kondoh *
- Produce (Web)
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- Mizuki Sugimoto
- Movie Direction
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- Kaito Mizuno *
- Produce (Movie)
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- Masanobu Nagakura *
- Sound Design
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- aus *
- Vocal
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- Rima Kato *
* Non-NDC staff
