Fauchon Tea Liqueur

This tea liqueur by Asahi Beer features exclusively Fauchon-certified Ceylon tea leaves, sourced from the world-renowned gourmet brand established in Paris in 1886.

With accessibility in mind, we designed packaging that highlights the versatility of this liqueur while considering its volume and distribution channels. The design maintains Fauchon’s characteristic elegance and premium quality while creating a fresh impression to attract new customers.

The label prominently features the recognizable Fauchon logo, familiar to Japanese consumers. Vibrant graphic patterns for each flavor — Straight and Apple — create an eye-catching presence that stands out on store shelves.