CARE Certificate
Making the World a Better Place to Work
aiESG (i-ee-/s/gee) is a start-up from Kyushu University that creates a sustainable society through ESG (Environmental, Social, and Governance) analysis of the global supply chain and service lifecycles.
The company recognizes and rewards the effort of fair labor programs offered by global corporations through the CARE certification.
We developed a visual identity that elevates their vision – consisting of a logo, motion graphics, conceptualization of a certification system, brand video, and website.
Visual Identity
Logo
We developed a logo that uses a flower and a person as the main motifs. The five flower petals symbolize different metrics of evaluating working environments. Each petal is a result of rigorous data analysis, comprising 3270 criteria analyzed by aiESG. Focusing on the human-centric program, a human form is placed inside the flower to embrace the connection between the human and social worlds.
Certificate Design
Companies that meet excellent criteria in aiESG’s ranking system are awarded with the CARE Certificate. We designed the blossom shapes from the data analytics of the service, becoming more circular as the ranking advances from Bronze, to Silver, Gold, and Platinum.
Movie
Graphic Elements
We developed various illustrations and animations to show how aiESG’s CARE certification analyzes products and services on a global scale. We developed the tagline “From socks to cities” to highlight the range of the analysis system.
Credit
- Art Direction
- Design
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- Kai Watanabe
- Kosuke Tsurube
- Copywriting
- Movie Direction
- Motion Design
- Photography
- Music
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- Heima(Noriyuki Sato+Makiko Sato) *
- Produce
* Non-NDC staff
