BAO BAO ISSEY MIYAKE Spring/Summer 2025
Playing with Form, Word, and Sound
BAO BAO ISSEY MIYAKE is an innovative bag brand that creates diverse forms through various combinations of triangular pieces as its foundation. Simple, flat bags transform into geometric three-dimensional shapes when filled, creating unique and beautiful forms.
The theme for the 2025 Spring/Summer season was “PLAYFUL.” Various bags brimming with playful spirit were launched monthly from January to June. To convey the appeal of bags that delight both users and viewers, Daikoku Design Institute created key visuals, movies, and window displays for retail spaces.
Through expressive graphics combining photography with onomatopoeia typography, bold displays that embody this spirit, and films composed of unique movements and simple sounds, we consistently expressed the brand’s cherished philosophy across different media.
Visual Identity
BEYOND (2025 January)
MANGA (2025 February)
FRUIT (2025 March)
KAIJYU (2025 April)
FONT (2025 May)
ILLUSION (2025 Jun)
Movie
Exhibition / Space
© ISSEY MIYAKE INC.
Credit
- Art Direction
- Design
- Image Editing
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- Shuichi Takahashi
- Takashi Suzuki
- Koki Matsumoto
- Masaru Okuyama (flageo) *
- Photography
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- sonnzinn *
- Keiji Okubo *
- Music
-
- Ota Masataka *
- Construction
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- Koshin Planning *
- Produce
