Banlan

Banlan updates China's traditional aesthetic for the modern era, crafting furniture with a 100-year vision. Their inspiration flows from the Song dynasty's minimal yet elegant ceramic designs, widely regarded as China's most beautiful and technically sophisticated artistic period.

Defined as "Chinese Modern," Banlan's aesthetic reflects absolute confidence in quality, exemplified by their 10-year product guarantee. We constructed a visual identity that communicates these brand values with greater clarity.

Rather than explaining the essence of the brand's culture and aesthetic philosophy, our design system—centered around the logo—attempts to speak directly to people's intuition, creating a comprehensive visual language that resonates on a deeper level.