Audeum (audio museum)

Located in Seoul, Korea, Audeum (AUDIO MUSEUM) is a museum where visitors can see, hear, and experience the history of audio equipment spanning approximately 150 years, from phonographs to modern audio systems. Architecture resembling a giant instrument wrapped in aluminum pipes welcomes visitors.

To symbolize that this is a place where sound can actually be felt, not merely a display of devices, we developed a dynamic symbol mark inspired by the museum’s collection that changes form in response to sound.

When used on screens for web and video, the mark transforms according to audio output, while in spatial signage, it seeks forms that resonate with the architecture and exhibitions. Through constant change, it creates consistent experiences across all media.