Asahi Super Dry
Creating a New World of Dry Beer
Since its 1987 debut, Asahi Super Dry has maintained unwavering popularity. By defining its crisp, clean taste as “karakuchi” (dry), it established an entirely new genre: dry beer.
As a beer that consistently leads the industry, we wanted to maintain its confident presence while refining its design to perfection. This vision drove our comprehensive package renewal.
The new design balances silver that mirrors contemporary style, black that conveys authority, and red that emphasizes the Dry brand. By meticulously organizing and fine-tuning every element that shapes Super Dry's distinctive world, we created packaging that radiates presence worthy of one of Japan's most significant beers.
Package
Credit
- Creative Direction
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- Yutaka Sasaki
- Art Direction
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- Yutaka Sasaki
- Design
- Produce
