Nippon Design Center, Inc.

What design can do for society and the future?
The whiteboard is a hub for turning ideas that don’t yet exist.

Toward All Visions

What design can do for society and the future?
The whiteboard is a hub for turning ideas that don’t yet exist.

Peninsula Airways

Visualizing the Essence

Cardboard Boxes in an Era of 200 Billion Home Deliveries

Stray Arrows

Turning the Expo into an Opportunity to Reclaim Our Oceans

The Extraordinary Within the Familiar Sea

Luxury in Roughness

Bonjour, Azabudai

Windows for Quiet Encounters with Art

To the last detail.

Connecting the City Like a Constellation

Beauty Through Intuitive Design

Your Gateway to Kushiro Wetland

Infusing Philosophy Into Every Detail

A Timepiece That Challenges the Next Ideal

Connecting Inside and Outside Through Gentle Angles

Form Follows Sound

Redefining the Modern Gentleman

Where Inspiration Drips and Trends Arise

Exploring the Unknown Through Lines

Designing Curiosity

The Ever-evolving Landscape of Work

A Century Celebrated with Resonance and Dignity

Connecting the World Through Joy

Honest HIHI. Free-spirited DADA.

Motorsports for Everyday Life

Making Difficult Concepts Accessible Through Fiction

Infusing Urban Parks with Human Warmth

Accelerating Excitement

Skincare That Cares for Life Itself

Christmas That Continues into the Future

Exploring Life’s Essence

New Logo, New Mindset

Innovative Natural

The Sustainability of Infinite Circulation

Changing Forms, Inviting Discovery

Systems That Generate Uniqueness

An Unfinished Studio for Creators

Living with Typefaces

Polish, polish, polish again.

Everyone is a Creator

A Visual Communication System for All

Making the World a Better Place to Work

Cool Design for the Future of Food

A Dialogue with Material

Toward a Hybrid of Logic and Emotion

The Return of the Vehicle That Brings You Back Alive

The New Value of Lab-Grown Diamonds

Charging Power, Fulfilling Emotions

Finding Beauty in Imperfection

A Landscape That Makes 35 Individual Parks Shine

Delivering Blue Skies to Street Corners and Kitchens

Illustrating 35 Years of Sound

Play with Space. Play with Content

Chairs Made for Japanese Spaces

Transforming Ishigaki’s Terroir into Awamori’s Added Value

Identity as “We"

A Future Where Humans and Machines Co-create

Zero That Delights Everyone Aboard

Unveiling Hidden Mysteries

Bringing Children Closer to Nature

Redefining Luxury Cars

The Traveling Snow Hut

An Underground Mall That Connects People and the City

Defining the Value of One Millimeter

Reflecting Contemporary Values

Philosophy and Science Captured in One Minute

Conveying the Brilliance of Place and Glass

From Everyone’s Logo to an Emblem for the Future

Creating a World From Details

Creating a “Second Encounter With Japan”

All Living Beings, Together

Freshening Up Masks

Communicating Type with Type

Color Set in Motion

Experiencing Buddhism Through the Screen

Distinguished Character of a Flagship

A Casual Touch of Paris

An Invitation into the Clouds

Curious Forms That Spark Imagination