About

Visualizing the Essence

Founded in 1959 in Tokyo, Nippon Design Center (NDC) is a global design agency with offices in Tokyo, Nagoya, Beijing, and Los Angeles.

NDC creates thoughtful design that makes our world better. We visualize the essence of brands and bring them to life through creative collaboration and unique thinking. We are rooted in opportunity, possibility and community, and view every project as a dialogue that continues to evolve over time.

Guided by two key tools — a delicate, thorough Japanese aesthetic and technology that paves the path to the future — NDC creates brand strategy, messaging and design that clearly and concisely expresses the values of our collaborators. Through our work, we highlight just what makes each brand and organization singular, while maintaining a level of flexibility that allows them to grow for years to come.

Offices

Nippon Design Agency is headquartered in the Ginza 4-chome Tower, a well-known landmark in Tokyo's Ginza shopping district. NDC also has offices in vibrant city centers in Nagoya, Beijing and Los Angeles, with employees working remotely in dynamic locations around the globe.

Creative Area

We work across a variety of fields – visuals, words, video, web, spaces, and unknown fields.

Studios

Business research and development, expertise, and long-term collaboration.
Each has its uniqueness, yet we work together as a collective.

History

Since its founding in 1959, we have continuously supported the development of the Japanese economy through design, and today, we have expanded our scope of activities to a global scale.

In-house project

We are actively engaged in initiatives related to tourism, mountain climbing, sustainability, publishing, and earthquake and disaster planning.

MOUNTONE

An app that creates a uniquely beautiful record of where you went in Japan's mountains and what you encountered there.

EXPERIENCE JAPAN PICTOGRAMS

Innovative pictograms born from a design perspective to enhance the captivating experiences of tourism in Japan.

CYQL PROJECT

A project that views the feelings of those who discard items as the starting point of a cycle, conducting practical research and creating tangible outputs.

Teikuhiko – HIGH RESOLUTION TOUR

A site where Kenya Hara introduces carefully selected spots with the invitation, "How about experiencing Japan this way?"

stone

A writing application centered on the art of Japanese composition.

HOUSE VISION

An exhibition that envisions future living spaces and urban possibilities through "the home"—a crossroads of industries.

311 SCALE

Communicating Japan's present after the Great East Japan Earthquake through a consistent visual language.

NDC PEOPLE

We are Nippon Design Center. We are a global design agency. We are designers, copywriters, cameramen, and producers. We are artists. We are experts. We are mothers and fathers. We are teachers. We are brand lovers. We are junior employees and senior employees. We are in Ginza, Beijing, Nagoya, and Los Angeles. We are thoughtful. We are passionate. We run backwards to go forwards. We wear glasses. We like sunsets. We raise our hands. We see things differently. We design for possibility. And we want to collaborate with you.

Always searching for the best fit

Kondo Masa(Administration Division / Director and General Affairs and Accounting Division / Manager)

Creating Opportunities

Muraki Satoshi(Production Department / Producer)

Always Pursuing the New

Yamasaki Kosho(Visual Creative Division / CG Director)

── Visualizing the Essence