Lebel "Moii" Brandbook
Catalog/Editing
NDC was responsible for the brand book and branding for the “Moii” series of exclusive salon products from Lebel.
We constructed a natural, stylish world view on a blue-gray base note reflecting the 100% natural ingredients
that are a key feature of these products. These expressions, chosen with knowledge of user lifestyles,
were applied to the logo, catalog, video, and advertisements.
Client | TAKARA BELMONT CORPORATION |
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Creative Director | Fujiwara Nao |
Art Director | Fujiwara Nao |
Copywriter | Maruyama Rui |
Photographer | Onoda Yoichi* |
Producer | Soga Sayaka |
2016