HARA DESIGN INSTITUTE

The Seto Inland Sea is windblown. We summarized the sensation of the refreshing wind that blows around these islands as you tour the show in a fluttering flag as the origin of the image for this art festival. To indicate the different sessions, spring, summer and fall, we matched the color of the flag to that of the sky in that season.

Compared to the previous time this triennial festival was held, the official app was much more user friendly and operated more smoothly. By pinching in and out, visitors were guided to their destinations, both general and exact, right down to a specific house. GPS helped people figure out where they were.

Because of the increase in the exhibition period and area, we also enriched the contents of material collateral like the physical folded map and official products, incorporating them with the posters and official app for a well-integrated system that would encourage participants and visitors to want to actively engage with the app and the system as a whole.

The main visuals in 2016 used a boat motif, symbolizing the joy of wandering around, visiting various islands and artworks. Visuals for spring and summer used pictures of boats and the trails they leave behind them to build a sense of anticipation for a journey to the islands. Autumn visuals evoked a nostalgic feel to communicate the coming of the final season of the art festival by using pictures of wakes with boats no longer visible.

In addition to providing GPS-enabled maps, the official app was equipped with a route searching capability that made it possible to perform a comprehensive search on boat and island bus times. The app was bilingual, providing information in English as well as Japanese so that tourists visiting Japan could find their way around the venue without difficulty.