lazy331,/hara/detail/muji_galapagos/1/1.jpg,/hara/detail/muji_galapagos/1/2.jpg,/hara/detail/muji_galapagos/1/3.jpg,/hara/detail/muji_galapagos/1/4.jpg,/hara/detail/muji_galapagos/1/5.jpg,/hara/detail/muji_galapagos/1/6.jpg,/hara/detail/muji_galapagos/1/7.jpg,/hara/detail/muji_galapagos/1/8.jpg

MUJI GALAPAGOS

We planned a journey to the Galápagos Islands as a form of brand communication for MUJI. It is an attempt to rethink human life and happiness by discovering pristine nature untouched by humanity, and share the experience with others. The journey now informs multifaceted communication design being rolled out through in-store big visuals, websites, posters, books, and magazine advertisements.

1.GALAPAGOS books Editorial

This two-volume set has a case textured like the hide of an animal. One volume consists of the itinerary and journal, the routes that were explored and maps, and the conversations that occurred on location between a photographer, designer, and biologist. The other volume is a collection of photos.
lazy659,/hara/detail/muji_galapagos/2/1.jpg,/hara/detail/muji_galapagos/2/2.jpg,/hara/detail/muji_galapagos/2/3.jpg,/hara/detail/muji_galapagos/2/4.jpg,/hara/detail/muji_galapagos/2/5.jpg,/hara/detail/muji_galapagos/2/6.jpg,/hara/detail/muji_galapagos/2/7.jpg,/hara/detail/muji_galapagos/2/8.jpg,/hara/detail/muji_galapagos/2/9.jpg,/hara/detail/muji_galapagos/2/10.jpg

2. Online Website

A documentary of the Galápagos journey has been made into a special website. It consists of details of the routes explored as based on GPS records, and photos that were taken, presented with their timestamps, as well as a journal with videos recorded each day on location.
/hara/detail/muji_galapagos/3/1.mp4[936,608]
lazy660,/hara/detail/muji_galapagos/3/2.jpg
lazy620,/hara/detail/muji_galapagos/3/3.jpg
lazy620,/hara/detail/muji_galapagos/3/4.jpg
lazy620,/hara/detail/muji_galapagos/3/5.jpg
lazy620,/hara/detail/muji_galapagos/3/6.jpg
lazy620,/hara/detail/muji_galapagos/3/7.jpg
Editorial, Website 2017

Advertising
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Kazuko Koike

Editorial
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue, Ryosuke Kato, Megumi Kajiwara

Website
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue, Ryosuke Kato
I: Yoshitaka Mizutani
Movie Director: Taiki Fukao
C: Kenya Hara, Kyoko Nagase, Mariko Hara
Web: Daisuke Takahashi, Karin Osanai, Ryosuke Fukuda, Hiroyuki Saito

PR: Makoto Shirato