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MUJI corporate advertising

In 1980, MUJI came into the world inspired by ideas shared between that era’s leading retailer, Seiji Tsutsumi, and designer Ikko Tanaka. While advocating the original concept that “sometimes simplicity surpasses splendor”, MUJI continues to transition into something larger, with the receptive power to support the entire lifestyle, with products ranging from a single spoon to a house. Since 2002, Kenya Hara has been in charge of its art direction. Hara both develops communication design and helps formulate an integrated vision.

Poster, 2018 "Nature, Naturally, MUJI"

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Poster, 2016 "Colors of Earth"

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Poster, 2014 "Natsure, Naturally, MUJI."

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Movie, 2014 "Natsure, Naturally, MUJI."

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Poster, 2012 "Humanity: Warm?"

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Newspaper, 2010 "Back to our origins, into the future"

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Poster, 2009 "Like Water" poster

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Newspaper, 2009 "Like Water"

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Poster, 2008 "Let's Take Care"

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Newspaper, 2008 "Let's Take Care"

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Poster, 2007 "Let's Talk Houses"

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Newspaper, 2007 "Let's Talk Houses"

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Poster, 2006 "What happens naturally"

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Newspaper, 2006 "What happens naturally"

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TV CF, 2006 "What happens naturally"

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Poster, 2005 "Tea House"

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Newspaper, 2005 "Tea House"

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Poster, 2004 "House"

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Poster, 2004 "House"

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Newspaper, 2004 "House"

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Poster, 2003 "Horizon"

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Newspaper, 2003 "Horizon" Uyuni

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Newspaper, 2003 "Horizon" Mongolia

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Poster, 2018 "Natsure, Naturally, MUJI."
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Kazuko Koike

Poster, 2016 "Colors of Earth"
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Kenya Hara

Poster, Movie, 2014 "Natsure, Naturally, MUJI."
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue, Nozomi Morisada
C: Kazuko Koike
Styling: Yuriko E
Coordinater Toshi Kurihara, Mizuho Morita, Yukie Inoue

Poster, 2012 "Humanity: Warm?"
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Kenya Hara
Coordinater: Kazuya Tatsutomi, Yukie Inoue

Poster, Newspaper, 2010 "Back to our origins, into the future"
AD: Kenya Hara
P: Asuka Katagiri
D: Kenya Hara, Yukie Inoue
C: Kazuko Koike, Kenya Hara

Poster, Newspaper, 2009 "Like Water" poster
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Munenori Harada, Kenya Hara
Coordinater: Tsutomu Taya

Poster, Newspaper, 2008 "Let's Take Care"
AD Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Munenori Harada, Kenya Hara
Poster, Newspaper, 2007 "Let's Talk Houses"
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue, Megumi Nomura
C: Mari Hashimoto, Kenya Hara

Poster, Newspaper, TV CF, 2006 "What happens naturally"
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Munenori Harada, Kenya Hara

Poster, Newspaper, 2005 "Tea House"
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Izumi Suge
C: Kenya Hara
Coordinater: Mari Hashimoto

Poster, 2004 "House"
AD: Kenya Hara
P: Asuka Katagiri
D: Kenya Hara, Yukie Inoue, Izumi Suge

Poster, Newspaper, 2004 "House"
AD: Kenya Hara
P: Tamotsu Fujii
D: Kenya Hara, Yukie Inoue, Izumi Suge
C: Kenya Hara
Coordinater: Aoi Advertising Promotion Inc / Kummiko Kitamura, Maho Ikeda

Poster, Newspaper, 2003 "Horizon"
AD: Kenya Hara
P: Tamotsu Fujii
D: Kenya Hara, Yukie Inoue, Izumi Suge
C: Kenya Hara
Coordinater: Aoi Advertising Promotion Inc / Kummiko Kitamura, Maho Ikeda

Magazine, 2012—2016 Magazine,2012−2016

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Magazine, 2008

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Magazine, 2007

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Magazine, 2006

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Magazine, 2004─2005

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Magazine, 2003

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Magazine, 2002

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Magazine, 2012-2016
AD: Kenya Hara
P: Akihiro Ito
D: Tomoko Komazawa, Yukie Inoue, Keigo Masuda, Saiko Kanda
C: Ken Isome, Ryoko Kawahara, Kyoko Nagase

Magazine, 2008─2004
AD: Kenya Hara
P: Asuka Katagiri
D: Megumi Nomura, Izumi Suge
C: Munenori Harada, Yoko Ikeda, Chiyoko Namima, Meiling Kogure
Magazine, 2003
AD: Kenya Hara
P: Tamotsu Fujii
D: Kenya Hara, Izumi Suge

Magazine, 2002
AD: Kenya Hara
P: Tamotsu Fujii
D: Kenya Hara, Yukie Inoue, Izumi Suge