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MIKIMOTO
This is the visual identity and packaging for leading Japanese jeweler, MIKIMOTO. The logotype and packaging were created to convey a brand image appropriate for the company's focus on pearls and for its unique position among the world's most celebrated jewelers. The logotype is modern and clear, while retaining a Roman dignity.
1. Brand color Branding
MIKIMOTO's brand color is 'white with expectation'-a color that represents anticipation, singing of happiness about to come to fruition, like a budding flower that has yet to fully bloom. It is an as-yet undeveloped white, rich with potential. Pearls can have various kinds of white. By using a white that can present many different facets, the brand color expresses the rich harvest that will eventually lead to the manifestation of happiness.
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2. The glittering waters of Ago Bay Package
The packaging was designed with the glittering surface of Ago Bay as a motif. The surface of the water was expressed through the wrapping paper by using mica-coated paper printed with a water pattern, and through the packaging which uses a leatheresque, embossed material to embody a wavelike pattern.
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3. Meticulous detail Applications
We followed through with meticulously detailed design for important communication tools that foster trust in the brand, including stationery and documents such as certificates and information leaflets.
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Branding, Package, Applications
2017
AD: Kenya Hara
D: Kenya Hara, Kaoru Matsuno, Eiji Mima, Hiroyuki Sato, Mika Tohmon
PR: Yasuo Hayasaka, Takuro Nishino, Akira Hoshinoya
Cl: MIKIMOTO
2017
AD: Kenya Hara
D: Kenya Hara, Kaoru Matsuno, Eiji Mima, Hiroyuki Sato, Mika Tohmon
PR: Yasuo Hayasaka, Takuro Nishino, Akira Hoshinoya
Cl: MIKIMOTO