HARA DESIGN INSTITUTE

The word kusamura in Japanese means a place where grass has grown thick. But the Japanese kanji character for kusamura is also used in combination with the kanji for 'book' to refer to a series or collection of books that are continuously published in a uniform format. With this in mind, we envisioned Kusamura Books, the casual brand developed by Tsutaya Books, as a product of knowledge, growing thick and lush, like a grassy meadow.