GINZA SIX is a shopping complex with a collection of 241 Japanese and overseas brands that opened for business on Chuo-dori in the Ginza 6 area in 2017. The design of the logo-formed by four simple, strong letters and visually embedded in the center of the building-is based on its role as a common axis for the diversity of value gathered in the complex, including luxury brands, contemporary art, tradition, and high technology.

1. SALE Advertising 1

A monogram inspired by the silhouettes of the GSIX letters, G, S, I, and X, is used in SALE graphics. The monogram is used on walls and the shop front to communicate the exhilaration and thrill of shopping.

2. A world of 18 floors Advertising 2

Consisting of four levels underground and fourteen above, including the rooftop garden, the building is home to a wide variety of establishments in addition to shops, including offices, a Noh theater, a tourist bus drop-off and pick-up point, a rooftop garden, and underground pedestrian passageways. The floor map uses computer graphics to depict the complex layout of the site in a way that is easy to understand.
AD: Kenya Hara
D: Kenya Hara, Yuka Okazaki, Tomoko Nishi
Movie Dir: Taiki Fukao
CG: Kenichi Hashimoto*
Cl: GINZA SIX Retail Management Co., Ltd.