Kodansha Kodansha

This logotype is meant to function as the publisher's official face. What is important in the client's continual business dealings with overseas publishers in the buying and selling of contents and translations is the stance that is presented at the bargaining table.

1. English Logotype VI System

In this project we strove to create a font that was well balanced, being both highly readable and highly original.

2. Japanese Logotype VI System

We developed this Japanese logotype in conjunction with the English logotype. The treatment of the stroke ends is unique, and the characters for Kodansha, 講談社, with their high stroke count, are impressive and memorable.
VI System
AD: Kenya Hara
D: Akiko Uematsu