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FIRST FLAG

FIRST FLAG is a brand of knit items that has leveraged the delicate handwork of Suzhou, China, known for its embroidery. These are Chinese children's clothes whose silk and cotton materials are chosen carefully and can easily be labeled world-class top quality. The supple texture of fine silk; cotton sourced from around the world, with a strict eye to securing safety; handicrafts born of proficient weaving skills: witnessing these, we offered to help these values advance as a brand. We handled integrated brand design, including the symbol mark, packaging and shop design.

1. Product Design: A world of textured white Product Design

Going beyond mere functionality in a swaddling cloth for newborns, we hit upon the idea of “festival garb”. Combining China’s art of exquisite hand knitting with high quality materials, we developed a “world of white”, rich with purity. Fashion designer Kousuke Tsumura is responsible for the design.
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2. Shop Design: The texture of wood and feel of milk Shop Design

In 2013, the first and second shops opened in Shanghai. Both rely on the tactility of thick wood planks and the texture of fine silk, producing an atmosphere rich with the profundity of Chinese traditional handicrafts. The result is a space that is both orderly and warm.
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3. Baby’s first white Graphics Advertising

The poster designed to target the Japanese market represents a symbol of serene happiness, celebrating a newborn wrapped in the company’s pure white swaddling pouch.
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4. Concept movie & web design Promotion

This is the concept movie that you discover when you first visit the website. We filmed a baby wrapped in the company’s swaddling pouch.
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VI System, Product Design, Promotion
2011
CD: Kenya Hara
AD: Kenya Hara
D: Kenya Hara, Cheng Li, Sayaka Koda, Chen Fangju
Product Design: Kousuke Tsumura
Web Design: Hiroyuki Saito
Advertising
2011
AD: Kenya Hara
D: Kenya Hara, Sayaka Koda, Chen Fangju
P: Akihiro Ito
C: Ryoko Kawahara