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MUJI GALAPAGOS
加拉帕格斯环岛游是一次無印良品的品牌交流活动。凝视着原汁原味的大自然,我重新审视了人类的生活和幸福,并尝试去分享这种体验。这是一次多元化的传播设计,已经拓展至店内的BIG VISUAL、网站、海报、书籍以及杂志广告中。
1.书籍《GALAPAGOS》 Editorial
一套书籍分为两册,包装盒具有动物皮革的质感。一册是旅行日程和日记、研究的路线和地图,另外还整理了当地摄影师/设计师/生物学家的对谈内容。另一册则是影集。
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2. 网站 Website
我把加拉帕格斯的旅行记录整理到了一个特设的网站上。分享每天在当地书写的日记,并展示了GPS记录的详细路线、注有拍摄时间的照片和视频。
/hara/detail/muji_galapagos/3/1.mp4[936,608]
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Editorial, Website
2017
Advertising
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Kazuko Koike
Editorial
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue, Ryosuke Kato, Megumi Kajiwara
Website
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue, Ryosuke Kato
I: Yoshitaka Mizutani
Movie Director: Taiki Fukao
C: Kenya Hara, Kyoko Nagase, Mariko Hara
Web: Daisuke Takahashi, Karin Osanai, Ryosuke Fukuda, Hiroyuki Saito
PR: Makoto Shirato
Advertising
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Kazuko Koike
Editorial
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue, Ryosuke Kato, Megumi Kajiwara
Website
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue, Ryosuke Kato
I: Yoshitaka Mizutani
Movie Director: Taiki Fukao
C: Kenya Hara, Kyoko Nagase, Mariko Hara
Web: Daisuke Takahashi, Karin Osanai, Ryosuke Fukuda, Hiroyuki Saito
PR: Makoto Shirato