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無印良品 标签标识系统 MUJI tags and sign system

为了消费者能够更加充分地运用这7000种商品,针对标签系统和店内标识,制定了一套基本原则。标签尽量做到能够明确传递给消费者更多有关商品开发意图的信息,为了消费者能够肯定自己的消费行为,在标签的最上面一行写明了该商品的开发"理由"。店内标识采用透明设计。即便店内摆放着数量繁多的商品,标识也不会遮挡人们的视线,而是自然地融入周边环境。不仅如此,无论从正面还是反面,人们都能够清晰地辨识导览标示的内容。

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Tag System
AD: Kenya Hara
D: Kenya Hara, Yukie Inoue, Megumi Nomura, Rikako Hayashi, Izumi Suge, Naoko Sasaki

Sign System
AD: Kenya Hara
D: Kenya Hara, Yukie Inoue, Tomoko Komazawa

MUJI YOUR SELF
AD: Kenya Hara
D: Kenya Hara, Nozomi Morisada
MUJI to GO
AD: Kenya Hara
D: Kenya Hara, Akiko Uematsu, Sayaka Koda

Shibuya Seibu Sign System
AD: Kenya Hara
D: Kenya Hara, Naoko Sasaki, Keigo Masuda

meal MUJI
AD: Kenya Hara
D: Kenya Hara, Yukie Inoue