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无印良品 促销活动 MUJI sales promotion

无论是无印良品的产品目录、店面宣传资料，还是杂志广告，所有促销广告的基本原则都是不被时代和流行所左右，保持中立。一贯坚持产品照片杜绝繁冗，力求清晰反映出产品的设计特征。文字说明则遵从简明扼要的宗旨，仅对产品直至上市的背景材料以及无印良品为此所付出的努力等事实娓娓道来。

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Clothing Catalog
2006　
AD: Kenya Hara
D: Kenya Hara, Megumi Nomura

REAL FURNITURE Catalog
AD: Kenya Hara
D: Kenya Hara, Yukie Inoue
P: Yoshihiko Ueda
Basic Catalog,
2013 Fall/Winter—2014 Fall/Winter
AD: Kenya Hara
D: Kenya Hara, Nozomi Morisada
C: Ken Isome
P: Kentauros Yasunaga

Basic Catalog,
2011 Spring/Summer—2013 Spring/Summer
AD: Kenya Hara
D: Kenya Hara, Tomoko Komazawa, Jyunya Maejima, Nozomi Morisada
C: Ryo Hasumi, Ken Isome
P: Akihiro Ito