Walking Bicycle Club

VI/Experience

The Walking Bicycle is the first vehicle of its kind in the world, and rides like a bicycle when the rider operates the pedals as if walking on them.
We aimed to produce a logo mark with an exciting feel that matched the product’s catch phrase, “I was walking but it felt like I was flying”.
We also produced a website, movie, and pamphlet.

Client

Katayama Kogyo Co., Ltd.

Art Director

Hara Kenya

Designer

Hara Kenya, Cheng Li, Sasaki Naoko

Photographer

Nakatogawa Shimei

2014