Wacoal corporate advertisement

1959〜

  • Wacoal corporate advertisement0枚目

Wacoal was at the time, and continues to be, positioned as one of the top brands in women’s inner wear. At a glance, this advertisement focused on inner wear and the inner world of the woman appears to show a woman wearing underwear, but it actually features a nude woman with body paint. This advertising campaign became the subject of much talk and media attention.

Client

Wacoal

Creative Director

Awano Makio

Art Director

Kamata Micjihiro

Designer

Kamata Michihiro, Yoshioka Hiroya

Copywriter

Awano Makio

Photographer

Tachiki Yoshihiro

Illustrator

Onishi Yosuke

Agency

Daichi Kikaku

1977

*:Non-NDC staff