PARFAGE 2018
Web/App




Branding for Wacoal’s department store-only brand Parfage, a brand for which we have been responsible for many years. In 2018, we formulated a new definition for the brand—“Lingerie that makes me bloom”—as well as revamped the logo and visuals. And taking lingerie education and awareness-raising into consideration, we deployed these to websites, brand books, storefront tools, and so on.
Client | Wacoal Holdings Corp. |
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Creative Director | Fujiwara Nao |
Art Director / Designer | Fujiwara Nao |
Copywriter | Akaboshi Kaori,Maruyama Rui |
Web Director | Ota Koji |
Web Designer | Yokokota Yasuto,Sawada Koji* |
Developer | Koga Izumi,Fukazawa Yumiko,LIG Inc.* |
Photographer | Inoue Yumiko* |
Producer | Soga Sayaka |
2018