PARFAGE 2018
Web/App
Branding for Wacoal’s department store-only brand Parfage, a brand for which we have been responsible for many years. In 2018, we formulated a new definition for the brand—“Lingerie that makes me bloom”—as well as revamped the logo and visuals. And taking lingerie education and awareness-raising into consideration, we deployed these to websites, brand books, storefront tools, and so on.
| Client | Wacoal Holdings Corp. |
|---|---|
| Creative Director | Fujiwara Nao |
| Art Director / Designer | Fujiwara Nao |
| Copywriter | Akaboshi Kaori,Maruyama Rui |
| Web Director | Ota Koji |
| Web Designer | Yokokota Yasuto,Sawada Koji＊ |
| Developer | Koga Izumi,Fukazawa Yumiko,LIG Inc.＊ |
| Photographer | Inoue Yumiko＊ |
| Producer | Soga Sayaka |
2018
