PARFAGE 2018

Web/App

Branding for Wacoal’s department store-only brand Parfage, a brand for which we have been responsible for many years. In 2018, we formulated a new definition for the brand—“Lingerie that makes me bloom”—as well as revamped the logo and visuals. And taking lingerie education and awareness-raising into consideration, we deployed these to websites, brand books, storefront tools, and so on.

Client

Wacoal Holdings Corp.

Creative Director

Fujiwara Nao

Art Director / Designer

Fujiwara Nao

Copywriter

Akaboshi Kaori,Maruyama Rui

Web Director

Ota Koji

Web Designer

Yokokota Yasuto,Sawada Koji*

Developer

Koga Izumi,Fukazawa Yumiko,LIG Inc.*

Photographer

Inoue Yumiko*

Producer

Soga Sayaka

2018

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