Wacoal – A new standard for a beautiful body
1959～
Based on Wacoal’s years of research into the shape of the female body, this corporate advertisement presented a new standard of new proportions as the company’s “Golden Cannon.” Filling a full newspaper page, the first advertisement proclaimed a Japanese women’s standard of beauty rather than the Western concept of beauty, followed by a bust version, hips version and waist version.
| Client | Wacoal |
|---|---|
| Art Director | Sasaki Yutaka |
| Designer | Sasaki Yutaka, Koiso Yoji |
| Copywriter | Seino Kaoru |
| Photographer | Nakamura Kazu* |
1995
＊：Non-NDC staff
