Tsutaya Electrics

VI/Experience

Tsutaya Electrics is a unique type of appliance shop unlike any which came before it. Here, visitors can read a book, have a cup of coffee, and enjoy a pleasant space while shopping for PCs, televisions, or kitchen appliances. The design for the logo and signs uses the relaxed feel of Daikanyama Tsutaya Books, while expressing the approach of CCC to creating a new type of appliance shop.

Client

Culture Convenience Club Co., Ltd.

Creative Director

Hara Kenya

Art Director

Hara Kenya

Designer

Hara Kenya, Kawanami Hiroaki, Sasaki Naoko

Photographer

Sekiguch Takashi

2015

*:Non-NDC staff