Toyota “ZERO CROWN”

1959〜

  • Toyota “ZERO CROWN”0枚目

The Toyota Crown, which had built up a stable image as a luxury vehicle, underwent a full model change in 2003, with new designs for the body, engine and suspension. The campaign, published in newspapers and magazines, gave the car a fresh start with the phrase “Zero Crown.”

Client

Toyota

Creative Director

Wada Hideyo, Iwasaki Junichiro

Art Director

Takahashi Keiichiro

Designer

Takahashi Keiichiro

Copywriter

Wada Hideyo, Hirata Natsuki

Photographer

Nishi Naoki

Agency

DENTSU

2003