New Model Passo Catalog
Catalog/Editing
The theme for the new model Passo was “light but not a lightweight”. Although the car is small, it is comfortable, cute, and stylish. It is Toyota’s smallest compact car, and concentrates the essence of all that is good about the light motor vehicle class. The catalog used “light” as the keyword to explain the Passo functions, and expressed daily living with a Passo using highly evocative photos and text. The catalog is positioned as something like a magazine that is designed to boost the brand image.
| Client | Toyota Motor Corporation |
|---|---|
| Creative Director | Sasaki Hiroshi* |
| Art Director | Hamabe Akihiro*,Ikeda Hiromi |
| Designer | Tateishi Taku*, Ikeda Hiromi, Naka Hironori |
| Copywriter | Ogawa Hideki*, Yamanashi Sumie |
| Photographer | Katamura Fumihito*, Matsumoto Takumi, Katano Motoaki, Suketomo Yasuyuki |
| Image Editor | Fukaya Masaiki, Suzuki Takashi, Tanaka Hideo, Takahashi Shuichi |
| CG Designer | Yamaguchi Tsuyoshi, Terada Akihiro, Hase Tomoaki, Tai Kiichi, |
| Producer | Miyata Yohei |
2016
＊：Non-NDC staff
