“Toyota Mark II – A meeting of five”

1959~

What was unique about this campaign was the fact that rather than the manufacturer, it was five people – including a reporter, a businessman and an industrial designer – who spoke objectively of the car’s quality. Moving overseas, the advertising campaign continued to change over a period of four years, enabling the company to break into the intellectual market and position the Mark II as an intelligent, high-quality brand.

Client

Toyota Motor Corporation

Creative Director

Kaji Yusuke

Art Director

Tanaka Hiroshi, Uehara Masashi

Designer

Tanaka Hiroshi, Uehara Masashi

Copywriter

Kaji Yusuke

Photographer

Okada Masahiro

Agency

DENTSU

1976

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