iQ Catalog

1959~

This catalog approached the iQ’s radical concept with both a visual expression that embodies the iQ and the appropriate qualitative information for an end-user who chooses the car. The first part consists of photographs and 3DCG that intuitively convey the car’s value, while the second half summarizes the revolutionary technology, equipment and features.

Client

Toyota

Creative Director

Kawamura Tatsunori

Art Director

Kawamura Tatsunori

Designer

Kawamura Tatsunori, Fujiwara Nao

Copywriter

Sawai Keiichi

Photographer

Endo Tadashi, Habuka Toshiyuki

Producer

Oyama Hideo

2008

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