Tokyo Electric Power Company

1959〜

Based on the idea that people appreciate electricity when a happy family is gathered together in a bright home,
NDC created a simple, soft, round logo. Made up of six circles, the abstract symbol has a familiar,
almost anime look to it, evoking the warmth of electricity and the warmth of the home.

Client

Tokyo Electric Power Company

Art Director

Nagai Kazumasa

Designer

Nagai Kazumasa

Producer

Kobayashi Toyoki

1987