TTN Corporation “igusa mono”

Graphics

This leaflet and poster were created for the “igusa mono” exhibition that proposes ideas for the best ways to use tatami in modern living. The square leaflet was distributed at the booth for use as origami paper, symbolizing the Japanese quality of precision manufacturing. The poster expresses Japanese beauty through a contrast of black and white that produces a feeling of tension in a way that is familiar to students of Japanese calligraphy.

Client

TTN Corporation

Art Director

Yoshida Takanari

Designer

Yoshida Takanari

Copywriter

Hasumi Ryo

Photographer

Okuwaki Takanori

Producer

Furuzawa Goro

2013

*:Non-NDC staff