Asahi Super Dry

Package

NDC designed the package for Super Dry – a product that has been a continual hit ever since it was introduced in 1987 – and constructed the new world concept of “dry beer”. The color and silver shine of the aluminum can that is incorporated into the overall package, and the red and black colors used in combination with it, have continued to produce a consistent sense of presence despite numerous refinements.

Client

Asahi Breweries, Ltd.

Creative Director

Sasaki Yutaka

Art Director

Sasaki Yutaka

Designer

Sasaki Yutaka, Kurita Hideki, Wada Makoto

Producer

Muto Noriko

2015