Sienta Catalog

Catalog/Editing

The Sienta has further evolved into a car whose concept is now “Active & Fun.” In order to develop an awareness of the Sienta as a car that transforms the ordinary everyday into something more fun and comfortable,we focused on the use of pop-style visuals that emphasize usage scenarios and intuitive introductions of the Sienta’s features.We have also added unique ideas to the catalog’s physical design, including the use of a “book-in-book” technique where the quality and size of the paper change inside the catalog itself.

Client

Toyota Motor Corporation

Art Director

Inoue Yumiko

Designer

Inoue Yumiko,Ito Keisuke,Kamiya Takanori

Copywriter

Nakamura Akinori

Photographer

Suketomo Yasuyuki,Horiguchi Masumi

Image Editor

Suzuki Takashi,Shimizu Keita,Suzuki Hiroyuki,Tanaka Hideo

CG Designer

Terada Akihiro,Okuyama Yoshifumi,Tai Kiichi,Murata Eiji,Kawasaki Shinji

Producer

Miyata Yohei,Hirata Saya

2018

*:Non-NDC staff