Sapporo Winter Oympics

1959〜

Continuing to employ the image of the 1964 Tokyo Olympics, this advertisement once again used Japan’s sun symbol together with an ancient emblem representing first snowfall to symbolize winter. The advertisement could take horizontal, vertical and square forms, and the fluid yet unified image imparted a contemporary feel to the logo.

Client

Sapporo Winter Olympic Games Organizing Committee

Art Director

Nagai Kazumsa

Designer

Nagai Kazumsa

1971