New Model Passo Catalog

Catalog/Editing

The theme for the new model Passo was “light but not a lightweight”. Although the car is small, it is comfortable, cute, and stylish. It is Toyota’s smallest compact car, and concentrates the essence of all that is good about the light motor vehicle class. The catalog used “light” as the keyword to explain the Passo functions, and expressed daily living with a Passo using highly evocative photos and text. The catalog is positioned as something like a magazine that is designed to boost the brand image.

Client

Toyota Motor Corporation

Creative Director

Sasaki Hiroshi

Art Director

Hamabe Akihiro,Ikeda Hiromi

Designer

Tateishi Taku, Ikeda Hiromi, Naka Hironori

Copywriter

Ogawa Hideki, Yamanashi Sumie

Photographer

Katamura  Fumihito, Matsumoto Takumi, Katano Motoaki, Suketomo Yasuyuki

Image Editor

Fukaya Masaiki, Suzuki Takashi, Tanaka Hideo, Takahashi Shuichi

CG Designer

Yamaguchi Tsuyoshi, Terada Akihiro, Hase Tomoaki, Tai Kiichi,
Murata Eiji , Okuyama Yoshifumi

Producer

Miyata Yohei

2016

*:Non-NDC staff