Ohya Underground

Advertising

Located in a former Ohya stone quarry in Utsunomiya City, Tochigi Prefecture, Ohya Underground is a project which took a new look at the possibilities of this underground space, and provides new experiences such as underground cruising and climbing. With a logo that combines words with the top parts cut off and a black bar, and the use of only black-and-white photos with deeply impressive contrasts of light and shadows, the advertisement produces a complete underground feel.

Client

LLP CHIIKIKACHI PROJECT

Art Director

Daikoku Daigo

Designer

Daikoku Daigo, Kanke Yuto

Photographer

Sakano Takaya

Web Designer

Sugawara Masaya

CG+Movie

Yamasaki Kosho

Producer

Sugimoto Mizuki

2014

*:Non-NDC staff