Making 100% of Japanese homes earthquake-proof

Movie

  • Making 100% of Japanese homes earthquake-proof0枚目

It is the everyday familiar scenes that we most desperately want to protect. This television CM encapsulates this prayer-like feeling, and was produced for the client NCN, a company which provides wooden frame construction systems utilizing earthquake-resistant SE structures. It shows a plastic drink bottle balanced precariously in a high place with the city of Kobe in the background, and communicates the message of “making 100% of Japanese homes earthquake-proof” in an impressive style It was shown in 32 prefectures across Japan.

Client

NCN Co., Ltd.

Art Director

Hara Kenya

Designer

Hara Kenya, Takeo Taichiro

Photographer

Yasunaga Kentauros

Editor

Fukao Taiki

Narrator

Yoshioka Hidetaka

Music

Cheng Bi

2014

*:Non-NDC staff