Side seamless pajamas

Movie

  • Side seamless pajamas0枚目

We produced a video for the MUJI pajama promotion.
These pajamas have no seams on the sides, where the weight of the body falls when the wearer is laying down.
We expressed that feeling of comfort and the refreshing sleep it brings from the point-of-contact angle.

Client

Ryohin Keikaku Co., Ltd.

Art Director

Hara Kenya

Designer

Kanda Saiko,Hosokawa Hiroshi

Copywriter

Hara Mariko

Photographer

Sekiguchi Naoshi

Producer

Sone Yoshie

2018

*:Non-NDC staff