MUJI Aeon Mall Sakai Kita-Hanada Signage Planning

Signage

We worked on the signage planning for MUJI Aeon Mall Sakai Kita-Hanada, the world’s largest MUJI store. This store features MUJI’s first large food section. The signage divides the interior of the store into two colors; deep red is used for the regular section, and gray is used for the food section. Representing the sections with single Chinese characters, we decided on x-shaped hanging signage to make the characters highly visible from all sides.

Client

Ryohin Keikaku Co., Ltd.

Art Director

Hara Kenya

Designer

Hara Kenya,Uehara Yumi

Copywriter

Nagase Kyoko

2018