Lebel "Moii" Brandbook

Catalog/Editing

NDC was responsible for the brand book and branding for the “Moii” series of exclusive salon products from Lebel.
We constructed a natural, stylish world view on a blue-gray base note reflecting the 100% natural ingredients
that are a key feature of these products. These expressions, chosen with knowledge of user lifestyles,
were applied to the logo, catalog, video, and advertisements.

Client

TAKARA BELMONT CORPORATION

Creative Director

Fujiwara Nao

Art Director

Fujiwara Nao

Copywriter

Maruyama Rui

Photographer

Onoda Yoichi

Producer

Soga Sayaka

2016

*:Non-NDC staff