Loretta – The Secret Garden

Package

The line of organic cosmetics was marketed by the hair care brand Loretta. “Since before anyone knew what ‘organic’ meant, we have been bringing the power of nature to women everywhere.” Based on this catch copy, we worked for branding with attention to story elements in all areas, including the naming, selection of an illustrator, and design.

Client

MoltoBene Inc.

Creative Director

Obayashi Aya

Art Director

Shimazu Yumi, Koda Sayaka

Designer

Shimazu Yumi, Koda Sayaka

Copywriter

Yoshioka Naho

Illustrator

Yamaguchi Noriko

Producer

Hayasaka Yasuo

2014

*:Non-NDC staff